eCoast

The Cure for B2B Marketing: A Good Dose of Humor

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Do you have trouble falling asleep, staying asleep, and getting through the day?  Don’t turn to a sleeping pills at night, just crack open a B2B technology whitepaper, it will make you dose off instantly.  Let’s be honest, 90% of B2B brands are extremely bland, boring and dry. In this post I’m going to discuss [...]

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All I Really Needed to Know About Customer Service I Learned in Kindergarten.

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In a world of contact us email addresses, automated 800 number systems, and less than eager employees who seem put off by the suggestion of providing good customer service, I’ve taken a step back to wonder, “Is it just me? When did customer service stop being about the customer, and why did it change?” And [...]

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Brand Competence? The Answer Lies in the Fries.

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This article was written by Chris Hislop – eCoast Marketing Specialist. While in the midst of the daily commute to work, I noticed a food distribution truck in front of me which proceeded to get me thinking about Brand – the importance of a company’s brand, and the type of confidence that a company should [...]

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Grip It and Rip It…Golf Your Way to Sales Success

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This article was written by Ted Raymond – eCoast Corporate Training Manager. In sales, as with many things, we all have strengths and weaknesses. Rarely does anyone excel in every aspect of selling. Strengths and weaknesses are just a natural part of our sales skills; unfortunately, it’s human nature for us to shy away from [...]

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Innovation: The Cornerstone of a Competitive Advantage

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This article was written by Chris Montgomery – eCoast Co-CEO, Chief Sales and Marketing Officer. If necessity is the mother of invention, then competitive advantage is the father of innovation. In the American and world economies, there is always someone (maybe many someones) trying to get your customers, your revenue, your profits, and your position [...]

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Is Managed Services the IP Telephony of 2010?

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Funny how history repeats itself…ten years ago VOIP was the prominent emerging technology, similar to the way Managed Services is today.   There was serious confusion back in the day in terms of what VOIP really was…was it the same as IP Telephony or was it different?  Then how was IP Telphony different from unified communications?  [...]

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Dominate the Cold Calling Podium – Turn Your Cold Calls into Gold

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This article was written by Barbara Burgess, Sr. Sales Specialist, CSE The recent Vancouver Olympics led me to consider some of the similarities of what it takes to be a peak Olympic athlete, and those needed to be an effective Cold Calling Agent – the one who drives the first step in the Sales Process. [...]

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Black Diamond Selling: Only Experts Need Apply

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“If you want to reach a goal, you must ’see the reaching’ in your own mind before you actually arrive at your goal.” –Zig Ziglar A tough economy will set the expert sales professionals at the top of their game, at the tip of the highest peak and apart from their peers on the beginner [...]

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Build Better Marketing Collateral: Construct your Case Study like a Cathedral

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This article was written by Erika Lehman, Marketing Communications Program Manager at eCoast Perhaps I’ve buried myself a little too deep in Ken Follet’s The Pillars of the Earth, but I’ve come to realize that building a good, solid case study is a lot like building a cathedral. Whether you’re showcasing a successful hardware installation [...]

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Treat Your Landing Page Visitors Like 5-Year-Olds With ADD

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A landing page is a website a visitor is directed to after clicking on an advertisement with the goal of capturing a lead, or selling a product. It’s a chance to pause (land if you will) and check out an offer. Companies spend billions of dollars a year driving traffic to their website through online [...]

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