The Dr. Seuss Approach to Trade Show Success! (Part 2)

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In Part I of “The Dr. Seuss Approach to Tradeshow Success” I discussed the first step to getting the most out of your tradeshow investment. Little recap: Go for the WOW factor and knock their socks off! Well, their socks are off…now what? B. Follow up WOW with POW! While there’s no doubt über creative [...]

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The Dr. Seuss Approach to Trade Show Success! (Part 1)

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This article was written by Kat Murphy, Channel Marketing Program Manager at eCoast. The Great American writer, Maya Angelou, once said, “People may forget what you said, they may forget what you did, but they will never forget how you made them feel.”; and Dr. Seuss once said “I do not like green eggs and [...]

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Fill in the blank: All I hope for in 2010 is___________________

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This article was written by Lori Robinson, Director of Marketing at eCoast. Okay so it’s 2010 and it’s my turn to blog. I thought I would keep it light and ask you to share your thoughts on what you hope for this year! Here are some of my own. All I hope for in 2010 [...]

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Everything I need to know I learned on Twitter

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This article was written by Rose Owens, New Business Account Manager at eCoast. In Kindergarten you learned important things like play nice…share with your friends… and don’t run with scissors. This day and age it is imperative that we keep our minds fresh and continue to learn more each and every day. What is my [...]

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A Trunk Full of Toys and a Frigid Swim in the Atlantic…Giving Back this Holiday Season

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This article was written by Erika Lehman, Marketing Communications Program Manager at eCoast. As the holidays grow closer, eCoast is buzzing with holiday cheer. Trays of Christmas cookies magically appear next to the printer, a festive tree sparkles beside the upstairs break room, and the business unit manager whistles classic holiday tunes as he makes [...]

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A Book to Brag About: “Inbound Marketing: Get Found Using Google, Social Media and Blogs” by Brian Halligan and Dharmesh Shah

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This article was written by Erika Lehman, Channel Marketing Program Manager at eCoast. In Inbound Marketing: Get Found Using Google, Social Media and Blogs, Brian Halligan and Dharmesh Shah, the co-founders of Hubspot, address the changing state of marketing, and provide readers with a step-by-step method to overcome these challenges by getting found on Google, [...]

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The Value of Social Media Networking: From not an Expert

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This article was written by Rose Owens, New Business Account Manager at eCoast. Lately, the social media buzz has given us all a chance to re-evaluate our marketing strategies. Do I need to implement a social networking strategy? How do I justify spending the time and resources on social media? What is the value to [...]

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Twittering 101 Marketing Guide for the Channel

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How Many Channel Partners Are Twittering Yet? eCoast recently conducted a small Channel Social Media study and discovered about 30% of channel partners said they are using Twitter. Although not statistically significant by any means, 30% was higher than I would have guessed. With all the media hype, you probably feel like you already missed [...]

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Outbound Marketing Webinar: Optimizing Your Campaign

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What I’m not going to talk about: Web 2.0, Twitter, Viral Video, YouTube, Flickr, Facebook, LinkedIn, Delicious, StumbleUpon, Blogging, Google, Google Adwords, Pluke (made that one up), etc. Now don’t get me wrong, I think all these social media trendy things are really, really, cool; however, everyone has webinars on them. I mean everyone. NOT [...]

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Are Managed Services the New Channel SMB Superman?

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Will managed services save the SMB VAR Community from the evil economic environment? Can VARS use managed services as the silver bullet to overcome a customer’s lack of capital investment in IT? I was speaking with a managed services SMB partner last week and he didn’t even care if the economy improved. He actually thought [...]

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