eCoast

By George, I Think He is Curious Enough to Generate Leads

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Curious George. You all remember him, right? Well guess what? We hired him to work the phone lines, cold call and generate leads, and wouldn’t you believe he is our top representative? (Ha-ha) okay, okay, you got me. He’s obviously not really an employee, but if he was, let me tell you why he’d be [...]

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Top 10 Reasons Your Business Needs to be Part of the Social Generation

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It is amazing to think that just over a decade ago, Facebook, Twitter, LinkedIn and the unbelievable bevy of burgeoning blog sites were but a glimmer in the eyes of hopeful entrepreneurs. Today however, social networking is the #1 most used marketing method. While being viral used to suggest the kinds of things that would [...]

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Persistence Leads to Discovery

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Lead generation: What is it? I decided to Google the answer and found this as the response: Lead Generation A marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. While I will never test the validity of information found on the internet (haha), [...]

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Email Marketing with Bobby Knight

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“I’d be less than honest if I didn’t say to myself, ‘What am I doing this for?’” This, the question posed by coach Bobby Knight, is food for thought for fellow email marketers with new campaigns on their plate to design and execute. If you can’t look at what you have in front of you [...]

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The Cure for B2B Marketing: A Good Dose of Humor

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Do you have trouble falling asleep, staying asleep, and getting through the day?  Don’t turn to a sleeping pills at night, just crack open a B2B technology whitepaper, it will make you dose off instantly.  Let’s be honest, 90% of B2B brands are extremely bland, boring and dry. In this post I’m going to discuss [...]

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All I Really Needed to Know About Customer Service I Learned in Kindergarten.

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In a world of contact us email addresses, automated 800 number systems, and less than eager employees who seem put off by the suggestion of providing good customer service, I’ve taken a step back to wonder, “Is it just me? When did customer service stop being about the customer, and why did it change?” And [...]

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Brand Competence? The Answer Lies in the Fries.

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This article was written by Chris Hislop – eCoast Marketing Specialist. While in the midst of the daily commute to work, I noticed a food distribution truck in front of me which proceeded to get me thinking about Brand – the importance of a company’s brand, and the type of confidence that a company should [...]

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Grip It and Rip It…Golf Your Way to Sales Success

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This article was written by Ted Raymond – eCoast Corporate Training Manager. In sales, as with many things, we all have strengths and weaknesses. Rarely does anyone excel in every aspect of selling. Strengths and weaknesses are just a natural part of our sales skills; unfortunately, it’s human nature for us to shy away from [...]

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Innovation: The Cornerstone of a Competitive Advantage

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This article was written by Chris Montgomery – eCoast Co-CEO, Chief Sales and Marketing Officer. If necessity is the mother of invention, then competitive advantage is the father of innovation. In the American and world economies, there is always someone (maybe many someones) trying to get your customers, your revenue, your profits, and your position [...]

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Is Managed Services the IP Telephony of 2010?

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Funny how history repeats itself…ten years ago VOIP was the prominent emerging technology, similar to the way Managed Services is today.   There was serious confusion back in the day in terms of what VOIP really was…was it the same as IP Telephony or was it different?  Then how was IP Telphony different from unified communications?  [...]

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