One of the hottest trends in the marketing world right now is the implementation of the Quick Response (QR) code. You’ve seen them around. Bar codes littered throughout periodicals, on posters, business cards, packaging, the side of buildings, stickers… they’re everywhere.
With over 70% of the world’s population using a mobile device as their means to make phone calls, check email, search the web, conduct business, etc.; and the projected possibility that by 2014 mobile users will surpass desktop users in web search and communications outreach the time is now to hone in on directing marketing campaigns to reach these people right where they’re looking – in the palm of their hand.
The QR code fits nicely into the B2B to P2P Initiative discussion that we’ve been having. With a QR code you are giving your audience the means to engage with you by scanning these strategically placed images with their mobile devices. What’s exciting about this marketing touch point is that it creates a sense of mystery with the end user. They want to know what you’ve implemented on the other end of that code. So don’t let them down! Pitch them an offer they can’t refuse. Hit them with an informational video that they haven’t seen yet. Remember, content is indeed the ruler of all else, so don’t fall short in your creation of the call-to-action portion of your QR code. As much as a picture of a cute puppy might bring a smile to your face, it may not be the desired result of a prospect or client engaging with your QR marketing campaign.
With QR code scanning up nearly 10,000% from Q2 of 2010, to Q2 of 2011, it’s clear that people are intrigued by these types of ads, and are utilizing their mobile devices to engage with the presenting company. By giving them something to get excited about, you’re triggering the response of the P2P mindset of doing away with bland antiquated business marketing practices and affording prospects and clients an interesting and entertaining way of learning about your businesses service and product offerings. So think about your next tradeshow booth, think about your business cards, think about your direct mailers… QR codes are a beneficial and added bonus in the integration of your marketing collateral. Have fun with it, and think about the people on the other end. What would you want to find hidden within the code?
eCoast recently had a little fun with QR code technology when we helped a client launch a marketing campaign inspired by the spirit of the mobile Nook reading device. The direct mail campaign sent out what amounted to cardstock die-cut to look like a Nook that was then stuffed into an actual Nook sleeve that was branded with the client’s logo. On the “screen” was information about the client, and what they were offering their prospects. At the bottom was a QR code that took you to a landing page which prompted you to set up a meeting with the client, and in return they would bring you a real Nook to fill your branded Nook sleeve. Kind of neat!
QR codes are free to create, and people of all demographics are engaging with those funny looking squares. Jump aboard and utilize their power in your own marketing game-plan. Be assured, everyone is on the lookout.
