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Savvy Social Savings: From B2C to B2B

by Patricia Donahue on December 8, 2011

Holiday Sales

While most of us have been decking the halls in preparation for the holidays, major companies and manufacturers have been hitting the World Wide Web in hopes to grab consumer’s attention this holiday season.

Here are 3 sure ways to get some great deals to finish up your holiday shopping!

  1. Are you a fan? More and more, you will notice that many brands as well as companies have their own Facebook page. Make sure to click the “Like” button in order to see what new deals they are offering. Once you are a fan, you will be updated via your newsfeed about any promotional discounts they are offering.
  2. Who are you following? If you are on Twitter, then you are most likely already following your friends, family & co-workers. The next step is to look for your favorite brands, as they are always tweeting what they have going on. Once you are following these brands, be sure to check back frequently – your favorite companies are always sharing news about new merchandise and sales to their loyal fans and customers.
  3. What’s in your “Junk” box? Email blasts may seem like an idea of the past, but they are one of the sure ways to grab consumer’s attention. While checking my mail this morning, I had about 13 different emails about sales, or coupons to use during the holiday season. You might not realize it, as most of us empty our Junk box without viewing, but if you take a minute to open those emails, I guarantee you will find something to your liking.

‘Tis the season of giving, and giving consumers a reason to come back time and time again is what companies are aiming to do. Be sure to take full advantage of everything your favorite brands are offering by frequenting their social media sites. You will be surprised at how much you can save this holiday season!

Now for the many VARs out there, these 3 tips can also benefit you this season. You might not realize it, but this prime example of B2C marketing can easily be flipped to where it will resonate in the B2B realm as well. Not only is social media marketing a proven way to get closer to consumers and businesses, but many will find it is a great way to check out what your competition has been up to.

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