Lead generation: What is it? I decided to Google the answer and found this as the response:
- Lead Generation
- A marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services.
While I will never test the validity of information found on the internet (haha), I did however come up with my own meaning. Lead generation, by all means, is partly creating or generating interest, but simply put – isn’t it an art of discovery? Companies have pains, needs, and projects happening all the time. Isn’t it the nature of the business world to constantly ask the question, “How do we improve from yesterday?” Of course it is.
Knowing that, it’s important to push forward with your lead generation efforts realizing that businesses need improvement and that technology can be used as the fuel. Lead generation at its core is discovery through questioning what’s on business leader’s minds for future improvement. As most of us already know, this can be a difficult task.
So how does one excel in “discovery” – otherwise known as lead generation? The answer is persistence. No one can deny that making more calls, asking for more contacts, updating profiles, and overcoming objections will ultimately help increase the level of success in what we do daily.
Now you might say to yourself, “I already do this,” or “I already do that.” But have you had the persistence and/or perseverance to do them ALL on a regular basis? It’s not easy, I know…
But was it easy for Columbus to discover North America? Was it easy for Benjamin Franklin to discover electricity? The answer is “no,” but what did they both have in common?
Persistence
The ability to learn through unsuccessful attempts and to try again with more knowledge and the mindset that “this can be done,” will lead you on a more promising career path. Keep telling yourself, “I can do this! I can be successful!” and great things will come.
“Perseverance is the hard work you do after you get tired of doing the hard work you already did.”
-Newt Gingrich
