This article was written by Erika Lehman, Channel Marketing Program Manager at eCoast.
In Inbound Marketing: Get Found Using Google, Social Media and Blogs, Brian Halligan and Dharmesh Shah, the co-founders of Hubspot, address the changing state of marketing, and provide readers with a step-by-step method to overcome these challenges by getting found on Google, the blogosphere, and social media sites.
Inbound Marketing: Why it’s important
At the turn of the century, reaching out and educating consumers was easily accomplished via outbound marketing techniques including: telemarketing, television, radio, print advertising, direct mail, trade shows, and even email blasts. These techniques have become less and less effective in recent years; not because they have weakened, but because people have become better at tuning them out and blocking numerous forms of outbound marketing.
Rather than relying on an outbound campaign to inform them of a product or service, people turn to the internet for answers, utilizing Google, blogs, and social media to outfit them with enough information to make an informed decision. Therefore, Inbound Marketing stresses that for a company to successfully market their products and services, they must adjust their strategy to cater to their online consumer and throw some inbound marketing into the mix.
Just the Facts: What’s this book about?
In sixteen chapters, Halligan and Shah outfit their readers with a successful marketing strategy by addressing and conquering the changing state of marketing in four distinct parts: An overview of what inbound marketing is and how it works, strategies to getting found online, strategies to converting prospects into leads and leads into customers, and suggestions for staying ahead of the curve (and your competition).
In addition to educating readers on the importance of inbound marketing and teaching them how to getting started, Inbound Marketing is full of concrete examples of how companies have utilized inbound marketing to successfully grow their business. Likewise, the book has been endorsed by prominent social media gurus such as Guy Kawasaki and Seth Godin, and is recommended by eCoast and numerous other Hubspot Certified Partners.
Should I get it?
Yes. Inbound Marketing is an ideal read for anyone looking to grow their business by generating leads and converting these leads into customers. Readers will gain valuable insight on the dynamic state of marketing, a comprehensive understanding of how to optimize their site to get found by prospects, a solid method of converting prospects into leads and leads into customers, and credible recommendations to utilize when moving forward.
The process is comprehensive, thorough, and has produced remarkable results; but like all marketing strategies, it is just a strategy, and will only produce results if implemented properly. The reader must be willing to trust the plan outlined by Halligan and Shah, and stick to it in order to get results.
Inbound Marketing offers readers the tips, tricks, and training needed to hit a home run, but only if they’re willing to step up to the plate.
Want to give inbound marketing a shot?
eCoast is a now a Hubspot certified partner and just launched a series of inbound marketing packages complete with set-up, implementation, and consultation services. Interested in a test drive? No problem. We’ll set you up with a free trial of the inbound marketing software and let you take it for a spin. Contact me for more information on the free trial.
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