From the gridiron to the sales floor; when it comes to blitzing, few are as poised and skilled as eCoast’s very own Kevin Lynn.
His upcoming webinar: “New Approach to Channel Sales Enablement – The Call Blitz™ Program,” on Wednesday, May 2nd offers an exclusive look into the art of fishing for prospects within a very competitive marketplace. We sat down with Lynn and allowed him to set his reel and expound upon the game plan and what to expect in his impending presentation:
eCoast: What excites you about Call Blitzes?
Kevin Lynn: The most exciting aspect of a Call Blitz is the sheer speed with which a supplier, working closely with their channel community, can generate sales pipeline. We have facilitated Call Blitzes with as few as five participants, and with as many as 1,000. We have seen Blitzes with several hundred callers generate over 800 sales appointments, and $50 million in pipeline, in the span of six hours. Regardless of the size of the Call Blitz, the benefits to a supplier, and their channel, are plentiful, and it’s not just about the numbers. Relationships grow. Mutual success is fostered. It’s free enterprise in its most primal form!
eCoast: Can you explain, in brief, the premise of teaching “them” to fish?
KL: One of the greatest benefits that a supplier can reap from a Call Blitz is to have their channel partners become self-sufficient. If your channel community is doing their own fishing and hunting for sales opportunities, they will effectively supplement what you are able to provide for them with respect to leads. Helping them become more self-sufficient is an effective way to better manage your demand generation costs, and grow your business to new heights.
eCoast: How long has eCoast been implementing Call Blitzes for their clients? How has it proved effective?
KL: eCoast has been assisting clients with Call Blitzes since 2003. Over the past nine years, we have executed over 5,000 Call Blitzes with thousands of sales people taking part. The effectiveness of a Call Blitz is exemplified by the enhanced communication, stronger relationships, and the mutual success that we regularly see between the supplier and partner when the Call Blitz is complete. You may think, at first, that you are just making calls to generate sales leads, then you realize that you have also shared an experience –with benefits – that will spread synergistically and cultivate a stronger partnership.
eCoast: Why should people attend your webinar?
KL: If you are a supplier, looking for a demand generation activity that has the added benefits of team building, teaching partner sales reps how to cold call, and emphasizes speed and sales pipeline growth, you will want to participate in our Webinar on Wednesday, May 2nd, at Noon ET/9am PT. After the webinar, sign up for a demonstration of eCoast’s Call Blitz portal!
eCoast: Are you an avid fisherman? What is the coolest thing you’ve ever reeled in?
KL: On a fishing excursion in Cancun, I caught a Mahi-Mahi. It turned from a very vibrant turquoise, green, and yellow mix, to a muted gray as soon as it came out of the water. This reminded me of what happens, so often, when a sales lead does not get the proper care and attention 
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