eCoast

From the gridiron to the sales floor; when it comes to blitzing, few are as poised and skilled as eCoast’s very own Kevin Lynn.

His upcoming webinar: “New Approach to Channel Sales Enablement – The Call Blitz™ Program,” on Wednesday, May 2nd offers an exclusive look into the art of fishing for prospects within a very competitive marketplace. We sat down with Lynn and allowed him to set his reel and expound upon the game plan and what to expect in his impending presentation:

eCoast: What excites you about Call Blitzes?

Kevin Lynn: The most exciting aspect of a Call Blitz is the sheer speed with which a supplier, working closely with their channel community, can generate sales pipeline.  We have facilitated Call Blitzes with as few as five participants, and with as many as 1,000.  We have seen Blitzes with several hundred callers generate over 800 sales appointments, and $50 million in pipeline, in the span of six hours.  Regardless of the size of the Call Blitz, the benefits to a supplier, and their channel, are plentiful, and it’s not just about the numbers.  Relationships grow.  Mutual success is fostered.  It’s free enterprise in its most primal form!

eCoast: Can you explain, in brief, the premise of teaching “them” to fish?

KL: One of the greatest benefits that a supplier can reap from a Call Blitz is to have their channel partners become self-sufficient.  If your channel community is doing their own fishing and hunting for sales opportunities, they will effectively supplement what you are able to provide for them with respect to leads.  Helping them become more self-sufficient is an effective way to better manage your demand generation costs, and grow your business to new heights.

eCoast: How long has eCoast been implementing Call Blitzes for their clients?  How has it proved effective?

KL: eCoast has been assisting clients with Call Blitzes since 2003. Over the past nine years, we have executed over 5,000 Call Blitzes with thousands of sales people taking part.  The effectiveness of a Call Blitz is exemplified by the enhanced communication, stronger relationships, and the mutual success that we regularly see between the supplier and partner when the Call Blitz is complete.  You may think, at first, that you are just making calls to generate sales leads, then you realize that you have also shared an experience –with benefits –  that will spread synergistically and cultivate a stronger partnership.

eCoast: Why should people attend your webinar?

KL: If you are  a supplier, looking for a demand generation activity that has the added benefits of team building, teaching partner sales reps how to cold call, and emphasizes speed and sales pipeline growth, you will want to participate in our Webinar on Wednesday, May 2nd, at Noon ET/9am PT.  After the webinar, sign up for a demonstration of eCoast’s Call Blitz portal!

eCoast: Are you an avid fisherman? What is the coolest thing you’ve ever reeled in?

KL: On a fishing excursion in Cancun, I caught a Mahi-Mahi.  It turned from a very vibrant turquoise, green, and yellow mix, to a muted gray as soon as it came out of the water.  This reminded me of what happens, so often, when a sales lead does not get the proper care and attention ;)

Be sure to join eCoast on Wednesday, May 2nd, at Noon ET/9am PT for the exclusive “New Approach to Channel Sales Enablement – The Call Blitz™ Program” Webinar!

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As some of you may or may not know, eCoast is currently conducting a Social Media Makeover Contest for VARs! We are giving away two vital social media packages, designed to be not only educational, but to boost your business as well:

Grand Prize – a $5,000 value!

  • Development or enhancement of your company blog
  • Three written articles to get you started
  • Customized company profile pages for Facebook, Twitter and LinkedIn
  • Tips on using the right management tools to promote your social media accounts
  • Best practice guidance for better blogging and social media

First Prize – a $3,000 value!

  • Customized company profile pages for Facebook, Twitter and LinkedIn
  • Tips on using the right management tools to promote your social media accounts
  • Best practice guidance for social media

I’m personally looking forward to working with the lucky winners on creating or enhancing their social media accounts. In my experience, social media has been an invaluable tool for B2B marketers in connecting with their target audience, whether it’s for fun conversation, thought leadership, industry knowledge, lead generation, or more.  With spring upon us, now is the perfect time for a social media refresher!  As a social media enthusiast, I think it’s crucial to have a dynamic social media presence— the social media tools that are out there today make it easy to keep your social media accounts organized, updated, and looking good!

Not convinced that social media marketing is the beat to which you should skip? Check out this great infographic for some persuasive B2B social stats!

It doesn’t matter if you’re a social media newbie, dabbler, or guru; we are here to help you take your social media efforts to the next level.

For more information and to enter the contest please visit: http://ecoastsales.com/outsourced-marketing/social-media-extreme-makeover-contest-for-vars  And don’t forget to share the wealth, pass this along to your fellow partners who might be in need of some social media guidance!

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The 4 Ps of B2B Blogging

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Playing off of our B2B to P2P initiative once again, let’s focus on the art and business advantages of blogging. Blogging offers your organization an outlet to present a more amiable and intimate approach to a wide array of subjects pertaining to your organization, the products and services you provide, and the culture adopted in [...]

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Trending: QR Codes and Their Role in the P2P Initiative

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The time is now to wipe the slate clean, start anew, reflect on past experiences, and capitalize on what was learned in hopes of new and improved gains. There is a certain aura that surrounds a fresh start that is an excitable feeling and beneficial when harnessed and taken seriously. For marketers in the B2B [...]

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Savvy Social Savings: From B2C to B2B

While most of us have been decking the halls in preparation for the holidays, major companies and manufacturers have been hitting the World Wide Web in hopes to grab consumer’s attention this holiday season. Here are 3 sure ways to get some great deals to finish up your holiday shopping! Are you a fan? More [...]

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